The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. Statista. The WNBA capped off its historic 25thregular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 viewershipwas up 51% over the 2020 season. SportsPro. Alex Ovechkin has led the Capitals this season with 33 goals, 24 assists, and 244 shots on goal. Spurred by sales of the new Nike H.E.R. The league reported 387,000 average viewers last year, up 123 percent from 2019. Copyright 2023 Deseret News Publishing Company. WNBA DELIVERS MOST-WATCHED REGULAR SEASON SINCE 2008 WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. The four-game series averaged 548,000 viewers, according to ESPN. In that same span, ratings fell 20 percent on ESPN. The WNBA Semifinals and the WNBA Finals 2021 presented by YouTube TV are a best-of-five series. . In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. Meanwhile, across Instagram, Facebook, Twitter, YouTube and TikTok,the WNBA set records for social media engagement with 135 million video views and 14.5 million actions. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. In 2021, there have been 24 telecasts, compared to 37 broadcasts in 2020 and 16 in 2019. Currently, you are using a shared account. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Business Solutions including all features. All Rights Reserved. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. The 2003 championship featuring the Los Angeles Sparks and Detroit Shock remains the league's most-watch finals. Season Type Per Mode. The three-game series averaged 848,000 viewers. Meanwhile, on the other end of the spectrum, the Los Angeles Sparks reported just 18,319 attendees in 2021. You can only download this statistic as a Premium user. And the 2021 WNBA Finals winners, the Chicago Sky, sold more merchandise on Fanatics since their WNBA title win over just two days than any other prior WNBA champ has sold in the first 30 days following a title victory. 2), the Las Vegas Aces (No. (Photo by Julio Aguilar/Getty Images), television ratings were down 16 percent in the regular season, organize political and social movements among fans and viewers. Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. Dont let WNBA stories go untold. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. The Christmas Day lineup netted a 10% increase in viewership, with the Dallas Mavericks and Lakers contest averaging 7.01 million viewers. to incorporate the statistic into your presentation at any time. Sign up for free newsletters and get more CNBC delivered to your inbox. The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC, a drop of 16 per cent on the previous year. The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. 3), the Phoenix Mercury (No. And though the U.S. Bureau of Labor Statistics did not [] The drop of the new jerseys yielded over 69 million impressions on drop day. How do you get that bias out of that valuation model? WNBA games haven't averaged 8,000 fans per game since 2009, and the 2017 figure was down 28.9 percent from the league's all-time high attendance in 1998, which was the WNBA's second season. Numbers were significantly impacted by the pandemic this year, as many teams only allowed severely limited attendance until after the Olympic break. According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. According to ESPN, the 2021 WNBA Finals were the most-viewed since 2017, with an average of 548,000 viewers across ESPN networks and ABC. Which was a drop of 16% on the previous year. There was just more interest because everything has been more available, starting with the college games. Last year, Sabrina Ionescu went first to New York. Other highlights from the season include: The WNBA Playoffs 2021 presented by Google tipped off on Thursday, Sept. 23, with two first-round, single-elimination games on ESPN2. ESPN added 13 games to their 2020 broadcast slate after their opening weekend broadcast was up 20% year-over-year. As a media company, I would align with the WNBAs fan culture on social, Scott said. For instance, there may have been no more exciting moment in the WNBA postseason than Phoenix Mercury guard Shey Peddys buzzer-beater against her former team, the Washington Mystics, in the first-round single-elimination game on Sept. 16. Wedneday, March 1st In today's episode we talk about: Discord coming soon! Yet that unfortunately was the same night the Clippers lost Game 7 to the underdog Denver Nuggets on ESPN, which earned 5.2 million viewers, a very strong number for the NBA pre-conference finals, Lewis said. The Olympics didnt allow women to run an event longer than 800 meters until the 1972 Games, when the 1,500-meter run was added to the program; meanwhile, the men were also contesting longer distances 3,000-meter steeplechase, 5,000 meters, 10,000 meters and the marathon. The NBA's average ticket price is variously reported at between $51 to $89; the WNBA's $17. The NBA and WNBA have little in common, other than they play the same sport. What percentage of WNBA viewers are female? It seems preposterous now, but only 50 years ago womens high school sports largely did not exist. Revenues, of course, are not to be confused with profits. In that year, the WNBA averaged 413,000 viewers. The third and fourth seeds the No. NBA games average 2 million TV viewers per game;WNBA games averaged 246,000 viewers during the 2019 regular season, according to Sports Media Watch (well ignore the 2020 season impacted by the pandemic). Use Ask Statista Research Service, The source phrased the question as, "In general, would you describe yourself as an avid fan, a casual fan or not a fan of each of the following? For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. In particular, the deciding Game 3 of the Finals fit perfectly the formula that Lewis has observed tends to serve up the best ratings for the league. Digging into just the ESPN family of networks, regular season games broadcast or streamed averaged 306,000 viewers per game in 2021. A hockey podcast that doesn't talk about last night's scores. The drop of new jerseys alone yielded over 69 million impressions on drop day. Opinions expressed by Forbes Contributors are their own. . The game took place on a weekday on ESPN (rather than ESPN2) and had no football or NBA competition. The NBAs annual revenues are $7.92 billion, the WNBAs $60 million which would not even cover the combined salaries of NBA players Kevin Love and Damian Lillard. At the same time, the leagues digital footprint tells a slightly different story. We kept the scoring simple: 0.5 PPR, all touchdowns with six points, all turnovers worth minus-2 points, everything else typical of a decimal-point Fantasy league. [Online]. You need a Statista Account for unlimited access. The WNBA also welcomed Google as its newest WNBA Changemaker, joining AT&T, Deloitte and Nike. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. The league added it's also the most-viewed WNBA season since 2008. Game 3 (Oct.15, ESPN2) notched 524,000 viewers and peaked at 591,000, making it the most-viewed non-title-clinching Game 3 since the 2007 WNBA Finals. Please do not hesitate to contact me. I cover women's sports and the intersection of sports & society. However, the shrinking interest is more than a concern. Interest in womens basketball is on the rise. As soon as this statistic is updated, you will immediately be notified via e-mail. This statistic is not included in your account. Available: https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/, Level of interest in WNBA in the United States as of May 2022, by gender, Available to download in PNG, PDF, XLS format, Most popular women's sports leagues in North America June 2021, Share of African Americans in pro sports in North America in 2022, by sport, NBA & WNBA annual salaries as share of league revenue in 2020, Public interest in WNBA in the U.S. 2022, by gender, Public interest in WNBA in the U.S. 2022, by age, WNBA average regular season attendance 1997-2022, Attendance at the WNBA All-Star Game 1999-2022, Average player salary in the WNBA by team 2019, Women's National Basketball Association all-time assists leaders 1997-2022, Women's National Basketball Association all-time rebound leaders 2022, Public interest in WNBA in the U.S. 2022, by ethnicity, Germany Basketball Bundesliga: aggregate attendance of ALBA BERLIN 2015-2020, Germany Basketball Bundesliga: aggregate attendance of MHP RIESEN Ludwigsburg 2015-20, Germany Basketball Bundesliga: average match attendance of FC Bayern Mnchen 2015-20, Germany Basketball Bundesliga: aggregate attendance of Telekom Baskets Bonn 2015-2020, Germany Bundesliga: average match attendance of EWE Baskets Oldenburg 2015-20, Germany: average match attendance of the Basketball Bundesliga in 2020, by team, Germany Basketball Bundesliga: aggregate attendance of EWE Baskets Oldenburg 2015-20, Germany Basketball Bundesliga: average match attendance of Fraport Skyliners 2020, Germany Basketball Bundesliga: aggregate attendance of GIESSEN 46 2016-2020, Germany Basketball Bundesliga: average match attendance of ALBA BERLIN 2015-2020, Germany Basketball Bundesliga: average match attendance of Telekom Baskets Bonn 2020, Germany Basketball Bundesliga: average match attendance of BG Gttingen 2015-2020, Germany Basketball Bundesliga: average match attendance of Brose Bamberg 2015-2020, Germany Basketball Bundesliga: aggregate attendance of FC Bayern Mnchen 2015-2020, Germany Basketball Bundesliga: aggregate attendance of BG Gttingen 2015-2020, Professional basketball fan numbers in Japan 2017-2022, Germany Basketball Bundesliga: aggregate attendance of ratiopharm ulm 2015-2020, Germany Basketball Bundesliga: aggregate attendance of Brose Bamberg 2015-2020, Find your information in our database containing over 20,000 reports. Our data would show we have about 30 million fans who interact with WNBA content in any given year. The NBA opened the 2020-21 season to a strong start after enjoying the most-watched opening week since 2012, with combined viewership up 67% compared to last year. You need at least a Starter Account to use this feature. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). Team Stats. The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. 1 overall pick Rhyne Howard of the Atlanta Dream became the first rookie to win a Conference Player of the Week honor since Tamika Catchings in 2002. Early signs indicate the WNBA Draft Class of 2021 might have an excellent chance to parlay solid NCAA ratings not only into WNBA viewers but also lucrative sponsorships. Statistics; Cookie statement . The league also reached several milestones including new sponsors, merchandise, distribution, and technology. As a Premium user you get access to background information and details about the release of this statistic. Diana Taurasi is called the Michael Jordan of the WNBA. Ever heard of her? Show publisher information IN HISTORIC 25TH SEASON, League Sets Records for Merchandise Sales Online and Social Media Engagement . Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). In comparison, last October's three-game WNBA Finals series featuring the Seattle Storm and Las Vegas Aces averaged 440,000 viewers. That year, the minimum regular season attendance was on a Wednesday, with, The Miami Sols best highest attended regular season game was July 17, 2002 against the Sacramento Monarchs, with. That is a 49% increase compared to 2020 and 24% increase to 2019. 2023 CNBC LLC. 4), and the Chicago Sky (No. Further proof of concept was evident in the recent WNBA and Nike launch of three new uniforms for each of the 12 teams in the league. However, the average viewership for the finals increased 15 per cent to 440,000. This represented the league's. #WNBA viewership continues to rise 2021 #WNBAFinals | Most-viewed Finals since 2017 with 548,000 average viewers Digital: A record was set for the traffic the WNBA site saw online. The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers . New York Libertys Sabrina Ionescu became the first WNBA player to eclipse 500 points, 200 rebounds and 200 assists in a single season. 5) followed. Former Baylor guard and current New York Liberty draft pick DiDi Richards has a projected sponsorship value of $254 thousand based on her social media impressions calculated by Zoomph. News Archive; Media Central; Game Notes; 2022-23 Dream Overseas Updates; 2023 Schedule Release; Team Store. Visit ESPN to view 2022 WNBA stat leaders. The highest-rated game in the WNBA's 25th anniversary season: an Aug. 15 contest between the Sky and Storm. Every WNBA Player. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. (AP Photo/Bill Kostroun). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). I just really hope that this is the beginning and there's no backtracking. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. The 2021 WNBA Finals on ESPN networks and ABC Chicago Sky victory over the Phoenix Mercury averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The WNBA noted its viewership is up 51% when compared to the 2020 regular season. According to ESPN, the audience figure represents a rise of 74 per cent on the average for the entire 2020 season and an increase of 45 per cent compared to the average viewership during the 2019 campaign. ESPN also. The 2022 No. The premiere episode of Not Dead Yet had about 7.6 million viewers and a 1.76 rating among the 18-49 demographic in the seven days after its premiere on across linear and digital platforms. Phoenix Mercury guard Diana Taurasi (3) shoots between Minnesota Lynx forwards Damiris Dantas (12) and Napheesa Collier (24) during an WNBA playoff basketball game on Thursday, Sept. 17, 2020, in Bradenton, Fla. WNBA players have contended for some time that their pay is unfair, that they deserve something closer to what their male counterparts in the NBA are paid. All stats are from the 2018-2019 NBA season and the 2019 WNBA season. During 2021 opening weekend, Sky-Mystics WNBA regular season game averaged a 0.39 rating and 611,000 viewers on ABC, and a rematch of that Storm-Aces final later that day averaged a 0.39 and 598,000 on ABC both securing a place in the top three records of the leagues largest regular season audience in nine years, at that time. You may opt-out by. The WNBA is 50 years behind in building its brand and working out labor issues. New York Liberty (No. The showdown recorded 789,000 viewers, peaking at a million for the primetime presentation. Access to this and all other statistics on 80,000 topics from, Show sources information Minnesota Lynxs Sylvia Fowles, in the final game of her illustrious career, became the first player in league history to log 4,000 career rebounds and Seattle Storms Sue Bird scored her 1,000. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. If you are an admin, please authenticate by logging in again. WNBA Draft 2022 presented by State Farm averaged 403,000 viewers on ESPN, up 20 percent over last year, making it the most watched WNBA Draft since 2004. It was the most watched Finals series since 2017. The latter doesnt produce the same revenues or interest as the mens game (quick, name five of the best LPGA players). The increase in WNBA viewership coincides with the most-ever league games on national television. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. All 17. Several college stars embarked on their WNBA journey today as all 12 teams officially opened training camp. According to WNBA statistics, 75 percent of the fans in attendance at a WNBA game are female. Overall, WNBA ratings were down, but the Finals between the Las Vegas Aces and the Seattle Storm were up 15% from the 2019 five-game series between the Aces and the Washington Mystics the year prior. That parts crazy to me. WNBA games averaged 321,000 viewers across ESPN, ESPN2, ABC and CBS during the regular season, up 51% from last year and the league's most-watched season in 13 years. Sky guard Kahleah Copper won the 2021 Finals MVP after averaging 17 points and 5.5 rebounds in the series. Well reveal WNBA viewership by year. Complement's plant-based kitchen sweepstakes Weather report: Study shows bovine meat and milk factors linked to colorectal cancer, Farm Rich plant-based mozzarella sticks in Walmart and Kroger, plant-based raw tuna coming to San Francisco restaurants The Beer You Should Order, Based on Your Zodiac Sign (Best Life . For specifically the WNBA Finals in 2021, the first game of the series (Chicago Sky vs. Phoenix Mercury) peaked with 547,000 viewers, making it the most-viewed opening game of the Finals since 2017. A paid subscription is required for full access. A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video. That number was up 18% year over year, according to ESPN, despite the competition. A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video, with Amazon receiving exclusive streaming rights to 16 WNBA games each season. The championship game (Oct. 17, ESPN) registered 417,000 viewers and peaked with 623,000 viewers, up 32 percent from 2019s Game 4 between the Connecticut Sun and the Washington Mystics. 4 Seattle Storm received a bye into the second round. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise, and Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. According to Deadline.com, the New York Knicks and Boston Celtics double-overtime game averaged 1.96 million viewers, topping out at an audience size of 2.87 million late in the game. NBA commissioner Adam Silver reports that the WNBA has lost an average of $10 million every year it has existed, which the NBA subsidizes out of the goodness of its politically correct heart. Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. The 2021 WNBA regular season averaged 306,000 viewers, up 49 percent compared to 2020 and 24 percent to 2019, ESPN announced Thursday. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. Learn more about how Statista can support your business. NEW YORK, Sept. 24, 2021 The WNBA capped off its historic 25th regular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 with viewership up 51% over the 2020 season, and by setting records for merchandise sales online and engagement across its social media platforms. US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. 2 Las Vegas Aces earned a double bye into the WNBA Semifinals (third round). Which was a drop of 16% on the previous year. The first round then continues Thursday, Aug. 18, when the No. And the new-age distributed sports network and brand, Overtime, reported that in 2021, OT WBB, their TikTok handle focused on womens basketball was in the top 25 of all sports media accounts on TikTok. 2),Diana Taurasi(No. Ultimately, its a missed opportunity for the WNBA. And Game 2 of that series averaged 1.2 million viewers on ABC. PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates after defeating the Las Vegas Aces [+] 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. Considering the circumstances, the WNBA will likely come away from its 2020 season content with the way it was able to connect with fans, especially from its Bubble in south Florida. Washington out shot Anaheim by a total of 39-23 and went 0-3 on the power play in the game. To use individual functions (e.g., mark statistics as favourites, set In the leagues previous 25 seasons, a total of just nine regular-season triple-doubles had been recorded with no more than one in a given season. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. Additionally, the WNBA saw an increase in the opening weekend and postseason viewership last season while it alongside the NBA return to play, the NWSL Challenge Cup, and the NHL return to play. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. If you are an admin, please authenticate by logging in again. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. TV viewership will be essential for Silver's league as it returns to a standard 82-game format. Morning Consult. "Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s)." The network said Game 3 was the most-watched, with an average of 524,000 viewers. ESPN said the WNBA league attracted 417,000 total viewers for Game 4 of the WNBA Finals on Sunday between the Chicago Sky and Phoenix Mercury. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent, John Lewis of Paulsen Sports Media Watch said last October. Got a confidential news tip? Access to this and all other statistics on 80,000 topics from, Show sources information Opinions expressed by Forbes Contributors are their own. July's All-Star Game averaged 734,000 viewers, a 53% increase.. And the entire Finals series averaged 548,000 viewers, making it also the most watched since 2017. The NBA has 30 teams, the WNBA 12. [Online]. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. Currently, you are using a shared account. [12] The NBAs average attendance is 17,760, the WNBAs 6,535. She listed a few more stats that she said she loved, including a record 83.1 points per game and a 30% increase in cross-platform action for social media posts. And average league-wide attendance tends to be heaviest in August each year. Subscribe to get the latest articles first. The top two seeds the No. Her Oregon teammates Satou Sabally (second overall to Dallas Wings) and Ruthy Hebard (eighth overall to Chicago Sky) also went in the first round. Saturdays inaugural fixture on the streaming service saw the Atlanta Dream secure a thrilling 90-87 win over the New York Liberty in overtime. LPGA golfers face the same challenge. Nobody wants to acknowledge that some sports translate better than others for both men and women, for whatever reason. ET, before the No. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. All of which leaves the WNBA a little short of money. TheSeattle Stormled the league in team merchandise sold. St. Louis was out shot by a total of 25-23 and went 2-3 on the power play in the win. Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. Moreover, as pundits debate whether a severely depressed sports viewership landscape is that way in part because of increased athlete activism, the WNBA perhaps more than any other league used the platform of its games to organize political and social movements among fans and viewers, and did not suffer. Also viewership for the seasons opening weekend rose 325% in Canada. Meanwhile, Sabrina Ionesculed the league in jersey sales. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. Across 17 games, the 2021 playoffs averaged 367,000 viewers, 63 per cent higher than the entire 2020 postseason (226,000 average viewers) and 42 per cent higher than 2019 (258,000 average. The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into .
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